Japan beauty: What is considered beauty in Japan?


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    When we think about beauty, different cultures have different standards. In Japan, there is a strong emphasis on looking young and fresh. This can be seen in the popularity of products like face masks and skincare routines that focus on hydration. There is also a preference for natural-looking makeup that enhances the wearer’s features rather than covering them up. And while Western standards tend to favor a more curvaceous figure, Japanese beauty ideals focus on being slim and petite. In this blog post, we will take a closer look at what is considered beauty in Japan. We’ll explore some of the most popular trends and looks, and see how they compare to Western standards of beauty.

    The History of Japanese Beauty

    The history of Japanese beauty is long and storied, with a unique approach to aesthetics that is unlike any other in the world. Dating back centuries, the traditional ideals of beauty in Japan have always been based on naturalness and simplicity. This has led to a focus on cleanliness and self-care, as well as an appreciation for minimalism and balance.

    One of the most iconic aspects of Japanese beauty is geisha culture. Geishas are traditional female entertainers who are known for their intricate makeup and elegant kimonos. While geisha culture is not as prevalent today as it once was, the impact it has had on Japanese beauty standards is still evident.

    Another important part of Japanese beauty history is the influence of anime and manga. These popular forms of entertainment have played a significant role in shaping modern ideals of beauty, especially among younger generations. Character designs often feature very large eyes, long lashes, and small mouths, which have become synonymous with cuteness in Japan.

    Of course, no discussion of Japanese beauty would be complete without mentioning skincare. Japanese women are renowned for their flawless complexions, and they credit this to their elaborate skincare routines. Double cleansing, face masks, essences, serums, moisturizers…the list goes on. But it’s all worth it when you achieve that dewy glow!

    The Geisha

    The geisha is a traditional Japanese performer who is skilled in music, dance, and the tea ceremony. She is considered to be a work of art, and her beauty is highly revered in Japanese culture. The geisha wears an elaborate kimono and has her hair styled in a traditional manner. Her makeup is also very distinct, with white powder used to accentuate her features.


    In Japan, the kimono is a traditional garment that is both beautiful and functional. While Westerners might think of the kimono as a dress, in Japan it is considered to be more like a robe. The kimono is typically made of silk, and features a wide variety of colors and patterns.

    The kimono is traditionally worn by Japanese women on special occasions, such as weddings and funerals. However, in recent years the kimono has become more popular as an everyday wardrobe item. Many young Japanese women can be seen wearing kimonos on a daily basis, often pairing them with jeans or shorts for a more modern look.

    While the traditional kimono is certainly beautiful, it can be quite expensive. Luckily, there are now many cheaper options available, made from materials such as polyester. Whether you’re looking for a traditional or modern kimono, there’s sure to be one to suit your style!


    Footbinding was a practice that began in ancient China and continued until the early 20th century. It involved binding the feet of young girls in order to achieve the desired foot shape of a small, delicate foot. This practice was seen as a symbol of beauty and status, and it resulted in many women being unable to walk properly. In recent years, there has been a renewed interest in this practice, and some women are choosing to bind their feet again for aesthetic reasons.

    Modern Japanese Beauty

    There are many different standards of beauty around the world, and Japan is no exception. In recent years, there has been a trend in Japan toward more natural beauty. This means that Japanese women are now focusing on their own individual style, rather than trying to conform to a certain standard.

    One of the most popular trends in Japanese beauty is called gyaru. Gyaru is a type of street fashion that emphasizes style and glamour. Gyaru girls often have tanned skin, flashy clothes, and big hair. While this look is not for everyone, it shows that Japanese women are becoming more confident in expressing their own unique sense of style.

    Another popular trend in Japanese beauty is called kawaii. Kawaii means “cute” or “adorable.” This trend focuses on cuteness and innocence. Kawaii girls often have big eyes, small noses, and soft features. They also dress in cute, girly clothes and accessories. This trend has become so popular that it has even spread to other parts of Asia and the world.

    So what is considered beautiful in Japan? There is no one answer to this question because beauty is subjective. However, we can generalize by saying that Japanese women are now trending towards more natural, individualized styles of beauty.


    There is no doubt that Japan has a unique definition of beauty. From the stunning geisha to the innocent schoolgirls, there is an endless supply of beautiful women in Japan. And while some Westerners may find some of these standards to be unattainable, there is no denying that the Japanese have a true appreciation for beauty.

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