What are the beauty standards in India today?


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    India is a land of contradictions. On one hand, you have the traditional values that have been upheld for centuries, and on the other hand, you have the modern world that is constantly evolving. This is also true when it comes to the beauty standards in India. On the one hand, you have the fair skin that is prized by many Indians, and on the other hand, you have the more embracing attitude towards dark skin that is slowly but surely gaining ground. In this blog post, we will explore the different beauty standards in India and how they are changing in today’s day and age.

    The history of Indian beauty standards

    The history of Indian beauty standards is long and complex, shaped by a number of factors including religion, culture, and colonialism.

    One of the earliest influences on Indian beauty standards is the Vedic texts, which were written between 1500-1000 BCE. These texts praise the physical beauty of women and emphasize the importance of taking care of one’s appearance.

    Over time, various Hindu deities came to be associated with specific physical attributes. For example, the goddess Lakshmi was often portrayed as having fair skin, while Saraswati was associated with dark skin.

    During the Mughal period (1526-1857), Indian beauty standards were heavily influenced by Persian ideals. Women would use cosmetics and perfume to enhance their features, and elaborate hairstyles and jewelry were also popular.

    In the 19th century, British colonialism had a significant impact on Indian beauty standards. Western ideas about femininity and beauty were introduced, leading many Indian women to start using cosmetics and adopting Western-style clothing.

    Today, Indian beauty standards are still highly influenced by both Western ideals and traditional cultural values. Many women use a combination of both modern and traditional products and techniques to achieve an ideal look.

    Current Indian beauty standards

    In India, the current beauty standards are set by the film and media industry. The most popular actresses and actors are usually of fair skin tone and slender figure. This has led to a preference for light-skinned women in India. In addition, women are also expected to have long, black hair and big eyes.

    These standards of beauty are not always attainable for all women in India. For example, many women do not have naturally fair skin or long, black hair. However, there is a growing trend of acceptance for all kinds of beauty in India. More and more women are embracing their unique features and celebrating their individuality.

    How these standards are maintained

    There are a few main ways in which the beauty standards in India are maintained. Firstly, the media plays a big role in perpetuating these standards. Indian films and TV shows often feature fair-skinned women with long, straight hair as the epitome of beauty. This narrow definition of beauty is then further perpetuated by advertising, which rarely features women who don’t fit this mold.

    Secondly, there is a lot of pressure on women to conform to these standards. In many workplaces and social situations, there is an unspoken expectation that women will take measures to improve their appearance. This can range from wearing makeup and stylish clothes to undergoing surgery or other procedures to change their appearance.

    Finally, these standards are also maintained by simply not talking about them. They’re so ingrained in society that they’re rarely questioned or discussed openly. This silence only serves to reinforce the message that these are the only acceptable standards of beauty.

    The impact of Indian beauty standards on women

    In India, beauty standards are largely based on fair skin, long hair, and slender figures. These standards are perpetuated through various forms of media, including advertising, television, and film. As a result, Indian women often feel immense pressure to conform to these unrealistic standards.

    This pressure can lead to a number of negative consequences for women’s mental and physical health. For instance, it can cause anxiety, body dysmorphic disorder, and eating disorders. It can also lead to dangerous habits such as skin bleaching and crash dieting.

    What’s more, the impact of these standards is not limited to women’s individual lives. They also have far-reaching implications for society as a whole. For example, they contribute to discrimination against dark-skinned people and reinforce gender stereotypes.

    Ultimately, the only way to change these damaging standards is through education and awareness. We need to start having conversations about what real beauty looks like – conversations that include everyone, not just those who fit the narrow definition of “beautiful”.

    Conclusion – What are the beauty standards in India?

    In India, the beauty standards are very different from those in western countries. There is a great emphasis on fairness, and many women use bleaching products to lighten their skin. Long, black hair is also seen as beautiful, and women often use oils and treatments to make their hair grow long and lustrous. Indian women also tend to wear more makeup than women in other cultures, with bright colors and bold designs being popular choices.

    While there is no one definitive standard of beauty in India, these are some of the most commonly-seen features. Indian women are unique in their own ways, and each one is beautiful in her own right.

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