For Which Of The Following Products Is Its Manufacturer Most Likely To Use Intensive Distribution?


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    For Which Of The Following Products Is Its Manufacturer Most Likely To Use Intensive Distribution?

    Are you curious about how manufacturers decide which distribution strategy to use for their products? Intensive distribution is a popular approach that involves making the product available through as many channels as possible. But which types of products are best suited for this method, and why? In this blog post, we’ll explore one specific question: For which of the following products is its manufacturer most likely to use intensive distribution? Get ready for some insightful answers!

    Which products are most likely to use intensive distribution?

    The products most likely to use intensive distribution are fast-moving consumer goods (FMCGs) and other products with a high turnover. FMCGs are often sold through supermarkets and other retailers with a wide reach, as this allows manufacturers to get their products into the hands of consumers quickly. Other products that may use intensive distribution include seasonal items, such as Christmas decorations, and new products that need to be introduced to the market quickly.

    The advantages of intensive distribution

    When a product is new to the market, or when it is in high demand, the manufacturer is likely to use intensive distribution. This ensures that the product is available to as many consumers as possible, and that they can find it easily. It also helps to build brand awareness and create buzz around the product. Intensive distribution can be expensive, but it can pay off if the product is successful.

    The disadvantages of intensive distribution

    There are several disadvantages of intensive distribution, which include:

    1. Increased costs: Intensive distribution generally requires more channels and intermediaries than other types of distribution, which can add to the overall cost of goods sold.

    2. Reduced margins: With more middlemen taking a cut of the final sale price, manufacturers may have smaller profit margins on products that are distributed using intensive methods.

    3. Complexity: Intensive distribution can make it difficult for manufacturers to maintain control over their product and brand image, as they must rely on partners to get their product to market.

    4. Limited reach: While intensive distribution may help manufacturers reach a large number of consumers quickly, it can also limit their ability to target specific markets or segments.

    When is intensive distribution the best option?

    Intensive distribution is the best option when the manufacturer wants to ensure that the product is available in as many outlets as possible. This is often the case with products that are necessities or that have a wide appeal.


    Intensive distribution is a key factor that manufacturers must consider in order to maximize their profits and reach the widest possible consumer base. Products such as cigarettes, cosmetics, soft drinks, and snack foods are generally products for which intensive distribution is most likely to be used due to their high demand and relatively low cost. This form of distribution allows manufacturers to increase awareness of their product while also ensuring that it can be conveniently accessed by customers near them.

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